B2B Articles

B2B Marketing Insights

B2B

What is Lead Scoring?

Lead scoring involves separating high-quality leads that are almost ready to buy from leads that either aren’t yet ready to make a purchasing decision or will never become customers. Only the high-quality leads are sent to sales, ensuring that the sales team only invests their limited time and...

read more arrow
B2B

Sales Enablement Statistics: Does Sales Enablement Work?

Sales enablement is a strategic and data-driven approach to sales that is designed to increase the productivity and effectiveness of your company’s sales team and increase sales opportunities. Sales enablement also includes the practice of aligning marketing and sales teams to help nurture leads...

read more arrow
B2B

4 B2B Sales Enablement Best Practices

Sales enablement is a very effective strategy that’s designed to increase the productivity and effectiveness of your company’s sales team. When applied to B2B companies, it involves providing the sales team with the high-level content, training, analytics, feedback, buyer personas, insights,...

read more arrow
B2B

What is Inbound Sales?

Inbound sales is a strategy that involves focusing on individual buyers and their unique needs, pain points, and goals, rather than using the same generic sales technique on every prospect. It’s a strategy that is entirely free of assumptions, spam, hard sells, and elevator pitches – and it’s...

read more arrow
B2B

5 Sales Nurturing Best Practices for IT Companies

Sales nurturing is a critical key to ensuring qualified leads continuously flow through your IT company’s sales pipeline. The strategy involves using marketing automation to nurture strong relationships with buyers at every stage of the sales cycle – engaging them, answering their questions, and...

read more arrow
SEO

7 Ways to Improve Online Ticket Sales

The last thing any organization wants is to be left with unsold tickets on event day. To prevent this from happening, it’s important to make sure your online ticket sales are as strong as possible, by strategically promoting and spreading the word about your event on your website, blog posts and...

read more arrow
B2B

Franchise Nurturing Should be More Than Just Sales

A franchise’s long-term success relies not only on the prominence of the national brand – but also on the health of its local franchisees and affiliated organizations. At Ironpaper, we’ve found that one of the best ways to ensure franchise success in competitive local markets is to incorporate...

read more arrow
B2B

The Importance of Lead Nurturing and Scoring

Although generating qualified leads is a critical part of inbound marketing, it’s not the entire story. This is because downloading a piece of premium content and becoming a qualified lead does not necessarily mean that the user is ready to make a purchasing decision or speak to the sales team....

read more arrow
B2B

8 Characteristics of a Great Marketing Agency

Selecting a marketing agency to help your organization reach its short- and long-term business goals is simple decision for many businesses. There may be countless options available, but marketing agencies are far from being created equal. And while working with a marketing agency can be an...

read more arrow
B2B

Why Cold Calling Doesn’t Work

Despite what some traditional marketers will tell you, cold calling is not an effective sales or lead generation tool for three primary reasons: 1. It doesn’t work. According to the Harvard Business Review, cold calling doesn’t work 90.9% of the time. Simply put, if a tactic does not work, it’s not...

read more arrow

Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin