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Bing upgrades their user-experience for eCommerce search

Bing announced that it will be closing Bing Shopping, the product destination that runs on merchant product feeds from the Bing Merchant Center. The company instead is launching Bing Product Search...

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The influence of the web on offline shopping

The impact of Internet-influenced offline commerce is profound and must be a consideration of retailers. The US Commerce Department created an estimate to value ecommerce to be about 5.8% of Q2...

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Facebook Login Update: making it easier to register for applications and remember passwords

By Jennifer Kim Facebook announced an update to its login experience in its blog this morning, making it easier to register for applications and remember passwords. The login itself is 31% faster...

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Big brands using Twitter for broadcast or engagement

A new report by Brandwatch reveals some trends about how many of the world's biggest brands continue to use Twitter for broadcast instead of engagement. The report focused on 253 brands and how they...

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Paid search is strong in the eyes of marketers

A new report focusing on the state of paid search by Hanapin Marketing reveals the perception of marketers and makes a prediction around 2014 PPC trends. The 2013 State of Paid Search report shows...

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Need to be reconsidered? Google makes it easier.

Google is making it easier to be reconsidered and identified if your website was penalized for a manual web spam action. Google forgives. The Manual Actions viewer can be found now in Google...

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eCommerce spending up YTD for desktop

Retail eCommerce orders for desktop expanded year-over-year by 16% in Q2 to reach $49.8 billion states ComScore. This expansion of eCommerce sales of 16% represents the 15th consecutive quarter of...

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Mobile web design advice from Google

Google is offering advice to web designers and developers for building mobile websites. The search-giant company has released new guidelines for developing mobile websites that emphasize why mobile...

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Bootstrap version 3 release

Bootstrap is a powerful mobile-first responsive design framework created for web developers and designers. Bootstrap 3 RC1 Two new candidates were released on July 27 for Bootstrap 3, along with a...

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Warning against bad SEO, Google updates link schemes with additional inclusions

Google recently updated the list of types of links that violate their guidelines in their link schemes document within Webmaster guidelines. By violating Google’s Webmaster Guidelines, marketing...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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